YR X TOYOTA
Laing Gale Associates enlisted us to create two 6-month installations for Toyota’s flagship showroom on the Champs Elysees in Paris. The install featured YR Wall and a custom YR Designer allowing users to customize a Toyota FT1 in 3D and have their design sent to them by email.
The 3D model template integrated into our software was a real-life virtual model of Toyota’s newest FT1 release. Users were able to create their own motor skin and could use the text feature to generate a name pattern over the entire model of the vehicle. The 3D model on screen was overlaid onto a photograph of a real-life car turntable in-store.