Revolutionizing the retail experience
Inspire and excite your customers with memorable experiences and products that really feel like their own. YR is ready to partner with your brand to build loyalty through customization.Play Showreel
The growing customization trend
Retail is changing. Customers want more than just shopping: they’re craving rewarding experiences. Customization offers a powerful opportunity to enhance the retail journey through exciting experiential activities in-store and fun interactions online.
Our intuitive software enables your customers to personalize your products, creating one-off versions to wear or use with pride. The result is an enhanced perception of your brand and a stronger connection with your audience.
We’ve worked with some of the biggest brands in the world, including Ralph Lauren, Adidas, Selfridges & Co, Levi’s and A Bathing Ape.
YR is your global customization partner, in-store and online.Get in touch Play showreel
Intuitive software tailored to your brand
At the heart of customization is a careful balance of creative freedom and pre-approved branded content. YR software offers a suite of easy-to-use design tools, powerful GDPR-compliant data capture and lots more. Written entirely in-house, it can be developed to suit your brand and specific requirements.
Swiping through content galleries, your customers can select from template designs, drag and drop icons, pinch and zoom, custom fill, add text, choose fonts and change colours – all displayed in a live render on-screen.
Complete customization solution
We support you every step of the way through technical expertise, a full range of creative services and high-level strategic consultancy. We collaborate on a long-term basis with many of our clients to maximize the value customization can offer.
YR have participated in many art, culture and music projects, giving us a unique insight into youth consumer behaviour which, in turn, inspires our customisation experience and software design.
In-store and Online
More customers, more engagement, more revenue
Customization attracts new audiences. Those who spend more time connecting with your brand in-store or online typically spend more money. With a stronger sense of brand loyalty, they are also more likely to buy again and spread the word.
Our in-house design specialists collaborate with your team to create bespoke store furniture – from a spark of an idea through production to installation. They can also advise on effective integration into your existing store and customer flow.
Products and Printing
Live in-store printing or scaled to production facility
We use a range of high-quality techniques to suit many of your products including direct-to-garment printing, vinyling, engraving and embroidery. As items are always produced on demand, leftover stock and its potential environmental impact are reduced.
With live on-site production, customers watch in real time as their items are made. Alternatively, we work with you to efficiently fulfil orders through distribution centres or partner suppliers.
- High-level strategy
- Project management
- Creative consultation
- Software development
- Bespoke installations
- Social media integration
- Dedicated in-house team
- 24/7 global support
- GDPR-compliant data capture
- Reporting and analysis
- Staffing and training
- Artwork and design
Design, Print, Love.
The three pillars of the YR customization experience.
Let customers make their mark on your products
Designing with YR’s software is fun, simple and rewarding. Creating something truly unique and personal captivates the imagination, generating an immersive and impactful experience.
Flexible software, many ways to customize products
Fully brandable software, pre-approved content
Seamless journey on any device, on-site or online
Unique designs turned into reality
A wide range of premium printing and finishing techniques can be integrated into the customization experience live at your store, or scaled to mass-production level off-site.
Easy to manage orders for on-site or off-site printing
On-demand production reduces inventory
Our software integrates with the latest printing technologies
Fun experiences forge stronger relationships
Making their mark on your product helps customers build a special connection with your brand. Encourage brand loyalty and advocacy through customization.
Customized items are always unique and special
Customers feel closer, more invested in your brand
Stay connected through GDPR-compliant data capture
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YR x Metropolitan Museum New York
The Metropolitan Museum in New York, one of the world’s largest and finest art museums, approached YR to partner on the launch of its online product customization platform…
YR x Bravado & Rolling Stones
Bravado/Universal, the world’s leading music merchandise license operator, and the Rolling Stones team, were looking to elevate the customer experience…
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YR x Ralph Lauren
We continue to deliver the CYO project with Ralph Lauren, as they expand their presence in China and beyond…
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YR x C&A Europe
Three more Design Studios in Europe – Palma de Mallorca and Barcelona, Spain and Zagreb, Croatia…
YR x Weekday Bodyscan Jeans
At H&M brand Weekday, there’s now a new way to try on and order jeans: Bodyscan Jeans…
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YR x Ralph Lauren x Australian Open
In February 2021, YR delivered its third Grand Slam partnership with Ralph Lauren; this time at the 2021 Australian Open in Melbourne…
YR x CK Jeans Berlin
Following several extremely successful previous collaborations with YR, Calvin Klein once again approached our development team for their event expertise
YR x Kenzo
Kenzo became the latest fashion superbrand to collaborate with YR – this time for an exclusive customization experience in Selfridges London