Live Hoodie Customisation Experience for Podcasters

• Client: Spotify (via We Are Family)
• Location: Spotify London Offices
• Event Type: Private Brand Activation
• Date: November 30, 2024
• Output: 110 Custom Hoodies

The Brief

Spotify hosted a private event for podcasters at their central London offices and approached We Are Family to bring some merch magic to the mix. We provided a fully branded and interactive live hoodie customisation experience for guests, powered by YR.

Our Solution

We set up a slick, self-contained merch station with large interactive touchscreen kiosks, branded in Spotify’s signature gradient. Using our proprietary software, podcast creators could select their own podcast artwork or upload custom assets and instantly visualise their design on a 3D hoodie mockup.

Why It Worked

Creators delighted in searching for their own artwork in this specially created user interface. The visual merch customisation and real-time production added a layer of theatre to the event, with podcasters seeing their content and brand being brought to life.

Key Outcomes

• Strong brand engagement through personalised product interaction
• Fully automated production pipeline from design to delivery
• Efficient fulfilment with 110 hoodies created and delivered on-site

Features Used

• Interactive product customisation via touchscreen
• 3D live preview of hoodie design
• Instant print order generation
• On-site dye-sublimation hoodie printing
• Branded white-label interface (Spotify Now Playing)

Let’s Talk Engagement

For brands like Spotify, the combination of immersive personalisation and premium on-site fulfilment is a proven formula. This case proves how customised merchandise can build brand loyalty and amplify experiential events.

Whether it’s a corporate gathering, product launch or VIP experience — we bring live printing, live embroidery, and gamified merch creation to life.