YR x We Are Family x Spotify

Live Hoodie Customisation Experience for Podcasters

  • Client: Spotify (via We Are Family)
  • Location: Spotify London Offices
  • Event Type: Private Brand Activation
  • Date: November 30, 2024
  • Output: 110 Custom Hoodies

Final customised podcast hoodie with print-on-demand design created live

THE BRIEF: MERCH MAGIC FOR CREATORS

Spotify hosted an exclusive event for podcasters at their London headquarters and partnered with We Are Family to deliver a high-impact branded experience. The goal was to provide an interactive live hoodie customisation station that allowed creators to engage with their own brand assets in a tangible, memorable way.

TECHNICAL IMPLEMENTATION & OUTCOME

For this Spotify activation, YR deployed a high-performance live kiosk activation designed for seamless user interaction. The front-end experience was powered by the unity platform, utilizing its advanced gaming engine to create a fluid, high-fidelity 3d live preview of the hoodies. This allowed creators to search for their podcast artwork and instantly visualize it on the garment. The system managed an instant print order generation workflow, routing designs to on-site dye-sublimation stations. This localized technical setup ensured 100% fulfillment accuracy and a high volume of production, delivering 110 bespoke hoodies as high-value giveaways during the private event.

Touchscreen interface showing hoodie with podcast artwork being customised live

WHY IT WORKED: IMMERSIVE PERSONALISATION

The unity platform allowed podcasters to search a specially curated library of their own content, creating an immediate emotional connection. The combination of visual merch customisation and real-time production added a layer of “theatre” to the office setting, turning a standard giveaway into an interactive event highlight.

KEY OUTCOMES

The Spotify London activation demonstrated the effectiveness of localized, high-speed customisation:

  • Deepened creator loyalty through personalised product interaction.
  • Maintained a fully automated production pipeline from kiosk to heat press.
  • Delivered 110 premium custom hoodies on-site with zero technical latency.

In conclusion, the marriage of immersive personalisation and premium on-site fulfilment is a winning formula for high-profile activations. By integrating gamified merch creation, YR helped Spotify transform digital content into a physical reality, creating a standout brand experience for the event team.

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