Since 2018, YR has powered the 2D jersey personalization engine for PUMA’s e-commerce platforms across North America, Europe, and, most recently, India. This collaboration focuses on delivering a seamless, high-fidelity digital experience for fans looking to customize the latest football kits with official branding fonts and player data.

SOPHISTICATED JERSEY CONFIGURATION & LOGIC

The PUMA experience uses the YR Platform to deliver a product configurator that manages complex logic for professional sports merchandising. This front-end tool ensures that every personalized jersey meets official club and brand standards. Key technical features include:

• Dynamic ‘Favourite Player’ Logic: A regularly updated database that manages “Favourite Player” drop-down menus, automatically syncing names and numbers for global rosters.
• Real-Time 2D Visualization: Rendering of custom text and official numbering styles, providing customers with an instant preview of their bespoke jersey before purchase.
• Multi-Region Scalability: A unified solution that supports high-traffic e-commerce environments in multiple languages and currencies across three continents.
• Rapid Content Deployment: An agile administration workflow that allows for the addition of up to 250 new jerseys and collaborative collections annually.

TECHNICAL ARCHITECTURE: API-FIRST INTEGRATION

The partnership operates on a headless architecture where YR provides the front-end customization logic and UI, while PUMA manages the end-to-end fulfillment through their established global logistics network. The YR engine handles the complex rendering and validation of user data, passing a JSON Recipe ID to PUMA’s system at the “Add to Cart” stage.

This integration allows PUMA to maintain total control over the E-commerce website infrastructure- including PDPs, shopping carts, and checkout pages- while leveraging YR’s expertise in realistic product visualization. To ensure peak performance, YR guarantees a 99.99% system availability, supporting PUMA during high-demand product launches and major tournament cycles.

A SUCCESSFUL PARTNERSHIP EVOLVING FOR THE FUTURE

With over six years of continuous updates, the YR and PUMA partnership is a highly successful example of on-demand personalization in the sports merchandise space.

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