Retro Football Shirt Personalisation for Pepsi

• Client: Pepsi (via CEO Event Management)
• Location: Palau de Congressos, Barcelona
• Event Type: Private Corporate Conference Activation
• Date: 27–28 May, 2025
• Output: 500 Custom Shirts

THE BRIEF: HIGH-VOLUME BRAND ENGAGEMENT IN BARCELONA

Pepsi’s global partners gathered for the International Beverage Conference and required a high-impact, brand-led activation. YR was commissioned to deliver a premium live shirt customisation experience that tapped into the global love of football, providing attendees with a personalized, high-value giveaway created in real-time.

TECHNICAL IMPLEMENTATION & OUTCOME

For this Pepsi conference activation, YR deployed a high-velocity live kiosk activation designed for maximum throughput. The visitor experience was powered by the unity platform, utilizing its high-performance engine to provide a branded ui that was both intuitive and visually striking. The technical setup managed instant print order generation, allowing our on-site team—including a dedicated print manager and heat press operators—to apply pre-cut vinyl names and numbers with 100% fulfillment accuracy. Across the two-day event, we produced 500 custom shirts, ensuring zero technical friction and high guest satisfaction.

WHY IT WORKED: SPECTACLE AND BRAND CONNECTION

The unity platform ensured the design process was fast and fun, while the live heat press production added a layer of theater to the conference floor. Guests engaged deeply with the brand by seeing their bespoke retro shirts made live on-site. The recognizable Pepsi branding combined with physical customisation created a premium giveaway that resonated perfectly with the event’s sports theme and left a lasting impression on global partners.

KEY OUTCOMES

The Barcelona installation demonstrated the scale and impact of YR’s localized event solutions:

• Produced 500 premium custom shirts live on-site across two days.
• Achieved high volume output with minimal downtime during peak conference hours.
• Generated massive crowd engagement and footfall through immersive personalisation.

In conclusion, Pepsi demonstrated that live merch customisation is a powerful tool for corporate environments. By providing a fully automated production pipeline for high-quality apparel, YR helped transform a standard conference into an interactive brand experience.

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