YR x Jimmy Choo

Jimmy Choo is a leading global luxury brand with an empowered sense of glamour and a playfully daring spirit. Following the success of its in-store venture, they chose YR as their partner to launch their Made-to-Order service online.

YR Online – our market-leading configurator for E-commerce, adapted especially for Jimmy Choo – brings bespoke customer designs to life as 3D photorealistic products with fully customizable attributes, including style, heel height, finish, color, jewel embellishment, as well as custom monogramming and engraving.

Each online purchase is transmitted to Italy, where they are meticulously hand-constructed and delivered 12-18 weeks later.

The bespoke service launched online in Q4 2023 and has become one of the brand’s signature global offerings, crafting luxury through personalization.