YR x JD Sports

The JD Group, globally recognized as the leading omnichannel retailer of sports fashion and outdoor brands, has a strong track record of revenue growth, profit maximization, and international expansion. Seeking to digitize and boost sales of their popular football replica jersey personalization service at key UK stores, they turned to YR for a solution.

With a wide range of teams, kits, players, and vinyls available each season, JD Group required a configurator that would enable customers to visualize, personalize, and order their selected jersey at in-store terminals. This configurator also needed to integrate logic ensuring compliance with brand and club guidelines set by license partners.

Additionally, JD Group aimed to effectively manage vinyl stock at the local store level to improve restocking efficiency, enhance customer satisfaction, and facilitate easy central updating of stores with changes in kits and players throughout the year.

YR’s Kiosk emerged as the perfect solution – an end-to-end software platform overseeing the entire process from customer interaction on the in-store touch screen to the production of the personalized item for immediate purchase.

Following a successful launch at London’s Oxford St in Q4 2023, the initiative has expanded to Stratford, Bluewater, Glasgow, and Paris, with plans for 5-10 additional stores by the end of 2024.