YR X Google Doodle at Cannes Lions
For our ninth year in a row showcasing at Cannes, we collaborated with marketing agency SET Live on the Google Beach for Cannes Lions 2019 International Festival of Creativity. For the second time in history, Google opened up the Google Doodle archives. Guests designed their unique trucker cap on the custom created YR software using the Doodle archive assets. There were four signature Google colorways to select from, red, green, blue, yellow and purple for a surprise.
The YR print experts printed each order live, in front of the guests. Each custom cap was individually labelled with the guest’s name, so it was easy to find. A premium and seamless experience with custom software tailored to the event concept.
3,500 caps were printed for 3,500 happy guests. The custom caps were instantly recognizable across the Cannes Lions festival.