Pepsi Jersey Personalisation at the UEFA Women’s Champions League Final

As part of Pepsi’s brand presence at the UEFA Women’s Champions League Final in Lisbon, YR delivered an engaging on-site shirt customisation experience. Set against a scenic rooftop backdrop, the activation gave attendees the opportunity to create their own personalised football jerseys—complete with name and number, applied live using pre-cut vinyl and heat press.

• Date: 23rd May 2024
• Location: Lisbon, Portugal
• Total Output: 135 shirts
• Client: Pepsi (in collaboration with Fuse International)

THE BRIEF: ELEVATING BRAND PRESENCE THROUGH THEATRE

In close collaboration with Fuse International, YR was tasked with managing the full production workflow for a high-profile guest list. The goal was to provide a seamless live jersey personalisation journey that allowed visitors to walk away with a high-quality, physical memory of the event. We managed everything from the digital guest interface to the final physical application.

TECHNICAL IMPLEMENTATION & OUTCOME

For this Pepsi activation, YR deployed a high-performance live kiosk activation designed for rapid user throughput. The front-end visitor experience was powered by the unity platform, providing an intuitive, branded interface for guests to input their custom name and number. This localized technical setup managed instant print order generation, routing data to our production crew who handled pre-cut vinyl application via on-site heat press. This on-site service ensured 100% fulfillment accuracy, producing 135 bespoke jerseys as premium giveaways during the single-day event.

WHY IT WORKED: SIMPLE CUSTOMISATION, DONE WELL

The unity platform provided a clean, branded user journey that minimized friction even during peak traffic periods. By combining high-quality 3d visualization on the kiosks with professional on-site production, the activation added a personal touch to Pepsi’s presence. The theater of seeing names and numbers applied live created meaningful brand interactions and delivered a physical item that attendees could value long after the final whistle.

WHAT WE DELIVERED

YR provided a full-service, hardware and software solution tailored for the high-footfall rooftop venue:

• Touchscreen kiosks for intuitive name and number input.
• Professional on-site heat press hardware and vinyl application.
• Expert on-site crew managing alignment, finishing, and delivery.
• A compact, branded setup designed for visual consistency and efficiency.

In conclusion, the Pepsi UEFA activation highlights how YR’s live customisation expertise can elevate a brand’s event presence. By delivering a premium, personalized product with zero complexity for the client, we proved once again that live printing and vinyl application are essential tools for driving deep fan engagement.

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