Pepsi Jersey Personalisation at the UEFA Women’s Champions League Final

As part of Pepsi’s brand presence at the UEFA Women’s Champions League Final in Lisbon, YR delivered an engaging on-site shirt customisation experience. Set against a scenic backdrop in a rooftop venue, the activation gave attendees the opportunity to create their own personalised football jerseys — complete with name and number, applied live using pre-cut vinyl and heat press.

This was a close collaboration with Fuse International, with our team managing the full production workflow — from guest interface to final application. Visitors used YR’s touchscreen kiosks to select custom details, while our production crew prepared and pressed each shirt on-site. A clean, branded setup ensured the process was efficient and visually consistent, even during peak traffic periods.

The setup was well-received by guests, many of whom were able to walk away with a high-quality jersey featuring their own chosen number and name. The experience added a personal touch to Pepsi’s event presence and offered attendees something physical and memorable to take home.

Results

The activation ran across a single day and produced a total of 135 custom shirts. With a straightforward user journey, high output and minimal friction, the project achieved strong engagement and client satisfaction.

• Date: 23rd May 2024
• Location: Lisbon, Portugal
• Total Prints: 135 shirts
• Client: Pepsi (in collaboration with Fuse International)

What We Delivered

YR provided a full-service solution tailored to this event environment. Every aspect of the personalisation process — from software to production — was handled by our team on-site, including:

• Touchscreen kiosks for name and number input
• Pre-cut vinyl application via heat press
• Production team handling alignment and finishing
• Compact, branded setup suited for high-footfall venues

This project reflects the value of well-designed, hands-on activations — where simple customisation, done well, creates meaningful brand interactions. The feedback from Pepsi was highly positive, and the setup proved once again that personalised merchandise can elevate brand presence without adding complexity for the client.