YR x Fender

Founded in 1946, Fender boasts a rich history of revolutionizing the music industry across various genres such as rock ‘n’ roll, country and western, jazz, rhythm and blues, and more…

In 1987, the renowned guitar manufacturer established the Custom Shop at its Corona facility. This initiative aimed to cater to professional guitarists and enthusiasts by crafting bespoke instruments tailored to their specific preferences. Fender has always prioritized fostering relationships with musicians, listening to their needs, and incorporating custom features into their instruments.

Recognizing the value of extending this personalized service to online customers, Fender collaborated with YR to develop a cutting-edge 3D configurator. This innovative tool provides a diverse range of customization options for different guitar models, allowing users to create their dream instruments with ease.

Today, the Fender Custom Shop is synonymous with unparalleled craftsmanship and artistic excellence in the music industry and we are honored to be a part of Fender’s remarkable journey.