Personalised water bottles at Silverstone

• Client: Beyond (via CEO Event Management)
• Location: Silverstone Race Track, UK
• Event Type: F1 Fan Engagement Activation
• Date: July 3–7, 2025
• Output: 1,500 Personalised Water Bottles

The Brief

With just three days to go before race weekend, our partners at CEO Event Management approached YR to help bring Dubai-based developer Beyond to life at Silverstone. The goal? To create a high-impact, high-volume experience that would boost awareness and associate Beyond with the world of Formula 1.

Our Solution

We installed a custom-branded, interactive activation in a high-traffic fan area, enabling guests to design their own personalised water bottles in seconds. With a race-themed interface and 3D bottle mockup, guests could enter their name, choose a design and send it straight to print — all on-site.

Why It Worked

Speed and spectacle were key. The interactive UI made design intuitive and fun, while the on-site dye-sublimation printing ensured fans could collect their bottle in minutes. The Beyond brand featured prominently throughout the interface and product, offering high visibility and long-lasting impact.

Key Outcomes

• Delivered full activation in under 3 days from confirmation to install
• 1,500 bottles personalised and produced live on-site
• Massive footfall and guest interaction during race week

Features Used

• Touchscreen customisation interface with branded UI
• 3D live preview of personalised bottle
• Instant print queue generation
• On-site dye-sublimation printing
• Client branding baked into every design element

Let’s Talk Engagement

Whether it’s a last-minute request or a high-profile global event, YR delivers personalised experiences at scale. This case study proves the power of branded merchandise to drive fan engagement and create lasting impressions.

Ready to race ahead with your next activation? Let’s talk.