Personalised water bottles at Silverstone

• Client: Beyond (via CEO Event Management)
• Location: Silverstone Race Track, UK
• Event Type: F1 Fan Engagement Activation
• Date: July 3–7, 2025
• Output: 1,500 Personalised Water Bottles

THE BRIEF: RAPID BRAND ENGAGEMENT AT SCALE

With just three days to go before race weekend, CEO Event Management approached YR to bring Dubai-based developer beyond to life at Silverstone. The goal was to create a high-impact, high-volume experience to boost awareness and associate the brand with the world of Formula 1 through an engaging fan activation.

TECHNICAL IMPLEMENTATION & OUTCOME

For the Silverstone activation, YR deployed a high-velocity live kiosk activation designed for maximum fan engagement. To power the front-end visitor experience, we utilized the unity platform, leveraging its high-performance gaming engine to deliver a race-themed branded ui and fluid 3d live preview of the personalized bottles. This localized setup managed instant print queue generation, sending designs directly to on-site dye-sublimation printing stations. This specialized live deployment ensured 100% fulfillment accuracy with zero latency, allowing for the delivery of 1,500 units in a high-traffic environment, significantly increasing sales velocity and brand awareness for the client.

WHY IT WORKED: SPEED AND SPECTACLE

Speed was essential for this race-week activation. The unity platform provided an intuitive and fun design interface, while localized on-site production ensured fans could collect their bespoke bottles in minutes. The beyond brand was featured prominently throughout the interface and final product, offering high visibility and creating a lasting impression on attendees.

KEY OUTCOMES

The Silverstone activation proved the power of the YR Platform to deliver personalized experiences under tight deadlines:

• Delivered a full live kiosk activation in under 3 days from confirmation to installation.
• Produced 1,500 personalized water bottles live on-site with zero technical friction.
• Generated massive footfall and deep guest interaction during the race week.

In conclusion, YR’s ability to handle last-minute requests at major global events highlights the operational efficiency and reliability of our platform. By turning branded merchandise into a powerful engagement tool, YR continues to help brands race ahead.

Book a demo with the team here
Find out more on the platform here
See more case studies here