YR x Bravado & Rolling Stones

Bravado/Universal, the world’s leading music merchandise license operator, and the Rolling Stones team, were looking to elevate the customer experience and introduce new and archive artwork for live printing at the RS.09 store on London’s Carnaby Street.

YR worked on a new user interface to take customers straight to exclusive content not available on the rails in store or online. Using our signature large touch screens visitors to the beautifully designed store can scroll through newly available archives of studio album artwork, live tour artwork and a number of interpretations of the iconic Forty Licks tongue.

The store is a world-first and turns buying the hugely popular band’s music merchandise into a luxury retail destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.