YR Expands Ralph Lauren’s Create Your Own (CYO) Interactive Retail Experience in China

YR proudly continues its successful collaboration with Ralph Lauren, playing a key role in the global expansion of the brand’s omnichannel Create Your Own (CYO) platform. As Ralph Lauren scales its presence in China, YR has designed and implemented a state-of-the-art CYO fulfillment hub at the Beijing flagship store, marking a significant milestone in our partnership to deliver personalized luxury at an enterprise scale.

ELEVATING CUSTOMIZATION AT THE BEIJING FLAGSHIP

The Beijing flagship features a specialized CYO fulfillment hub designed in close collaboration with Ralph Lauren. This high-traffic retail environment utilizes the YR Platform to offer a comprehensive suite of bespoke manufacturing options, including print, embroidery, and patching. Customers can navigate a wide range of products—from iconic polo shirts to luxury outerwear—and visualize their unique designs through high-fidelity 2d visualization, bridging the gap between digital creativity and high-quality physical production.

TECHNICAL IMPLEMENTATION & ENTERPRISE OUTCOME

For the Ralph Lauren global rollout, YR deployed a headless, api-first architecture that integrates seamlessly with existing retail ERP and OMS systems. The 2d product configurator utilizes a robust rules engine to manage complex design permutations across multiple product categories. Upon design completion, the platform generates a digital recipe json, which is instantly converted into a specialized manufacturing work order and bill of materials (bom). This automated on-demand production workflow ensures 100% fulfillment accuracy and drives significant sales velocity by shortening the journey from customer design to finished luxury product.

INNOVATIVE CUSTOMIZATION AND DESIGN SOFTWARE

The Beijing launch introduced YR’s redesigned CYO software, optimized for both in-store touchscreen kiosks and personal mobile devices. This photorealistic 2d rendering tool allows for accurate visualization of textures, thread colors, and patch placements. The software’s omnichannel capability ensures that the customer journey remains consistent whether they are designing in-store or remotely, maintaining the high standards of visual quality expected by the Ralph Lauren brand.

OMNICHANNEL EFFICIENCY AND GLOBAL SCALE

By leveraging YR’s on-demand manufacturing logic, Ralph Lauren has optimized its operational efficiency, reducing the need for pre-decorated inventory and minimizing waste. The CYO program enables:

• Bespoke Assembly: Integration of print, embroidery, and monogramming in a single fulfillment hub.
• Qualified Sales Inquiries: Capturing high-intent customer data through personalized design sessions.
• Enterprise-Grade Scale: A stable, api-first environment that supports global retail expansion with 99.99% uptime.

In conclusion, the Ralph Lauren CYO program in Beijing exemplifies the power of on-demand production in the luxury market. By combining photorealistic 2d configurators with a robust back-end fulfillment engine, YR continues to help Ralph Lauren redefine the personalized shopping experience worldwide.

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