We are pleased to announce that YR ID has been acquired by VU Custom Inc. For more information read the press release.

The Global Leader for Product Customization Across Web Retail Stores & Live Events

YR provides a platform-agnostic, API-first software ecosystem that streamlines every aspect of the product customization journey. We are a 360° partner trusted by the world’s biggest brands to manage 6 million+ products in cart annually with a guaranteed 99.99% uptime.

Why Enterprise Brands Choose YR:

  • Unified Omni-channel Platform: The only solution that manages customer designs across web, mobile app, and in-store kiosks.
  • 100% Fulfillment Accuracy: Our proprietary Digital Recipe JSON captures every material, color, and component selection to ensure zero-error production.
  • Global Smart Routing: Automatically route orders to retail stores, distribution centers, or 3PL partners.
  • Operational Efficiency: Self-manage products, pricing, and localization rules through the YR Studio admin dashboard.
  • Sales Velocity: Increase conversion and AOV while capturing high-intent qualified leads via photorealistic 3D visualization.
  • Architecture: Headless, API-first, and composable.
  • Integration: Full compatibility with OMS and ERP systems.
  • Compliance: GDPR compliant with no PII stored.
  • Support: 24/7 global SLA with dedicated Account Management