YR x Franklin Sports

Franklin Sports is a leading producer of sporting goods and the official batting glove of the MLB. Our partnership, which began in 2014, focuses on high-performance e-commerce customization. By integrating the YR Configurator, Franklin Sports allows athletes to build professional-grade gear through a streamlined, high-fidelity digital interface.

EVOLUTION FROM 2D TO IMMERSIVE 3D

The relationship has evolved alongside browser technology to keep Franklin Sports at the forefront of the sports retail market. Key milestones include:

• 2014-2018: Launched initial 2D customization and expanded into MLB glove personalization, including official logo integration.
• 2020 Upgrade: Transitioned to 3D WebGL technology, allowing customers to visualize 18 different customization zones on a single glove in real-time.
• Engagement Features: Implemented high-resolution 3D models and a ‘live feed’ gallery to showcase designs from customers and professional talent.

COMMERCIAL RESULTS: DRIVING CONVERSION

The shift from static images to a dynamic 3D configurator resulted in immediate, measurable growth for their e-commerce channel:

• 83% Increase in Pageviews: Users spent significantly more time engaging with products through the 3D rendering engine.
• 12.58% Add-to-Cart Rate: This performance is approximately 70% higher than the industry average for sporting goods.
• 45% Boost in Loyalty: High-quality personalization options led to a marked increase in repeat customer engagement.

TECHNICAL ARCHITECTURE: PLUG-AND-PLAY CUSTOMIZATION

The solution is built on a headless architecture that manages complex logic for three flagship batting glove models: the Powerstrap, CFX Pro, and Pro Classic. The YR engine handles the real-time rendering and passes a clean JSON Recipe ID to Franklin’s e-commerce system to trigger the manufacturing workflow. This ensures that even with 18 customizable areas, the user experience remains fast, mobile-responsive, and conversion-focused.

LOOKING AHEAD

Franklin Sports continues to expand its customizable range using the YR Platform. The focus remains on leveraging the latest visualization tools to maintain their competitive edge in the global sporting goods market.

BOOK A DEMO WITH THE TEAM HERE
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SEE MORE CASE STUDIES HERE