YR x USC: Elevating the Shopping Experience with Live Printing

For over 30 years, USC has been a major player in the sports apparel and footwear industry, with 60 stores across the UK. Known for its broad brand range and commitment to quality, USC delivers the latest trends in sports and casual wear. To celebrate the grand opening of their new store in West Thurrock, USC aimed to offer a unique and memorable experience. YR collaborated closely with USC to introduce an innovative live printing installation.

Merging Technology and Creativity: A Unique Merchandise Solution

In today’s world, personalization and on-demand services are crucial. We combined our direct-to-garment technology expertise with print app curation to develop a unique merchandise solution for USC. Our goal was to create an engaging and interactive shopping experience for USC’s fashion-forward customers.

We developed custom software with a swipe-and-select interface for easy navigation. The app featured a shopping basket function, allowing users to save their selections while exploring customization options.

The result was an interactive experience where shoppers could create their own custom band t-shirts in-store. By merging cutting-edge technology with creative design options, we offered customers a stylish and uniquely personal piece of clothing.

A Catalogue of Iconic Artwork: From Guns n’ Roses to Metallica

A standout feature of the custom software was its extensive artwork catalogue. We partnered with major brands and musicians to curate a selection appealing to diverse tastes. The catalogue included designs featuring iconic bands like Guns n’ Roses, The Rolling Stones, and Metallica.

Customers could create band t-shirts customized with various designs, logos, and imagery. Each t-shirt was a personalized statement of style and identity, combining high-quality prints with iconic artwork.

Preparing for Launch: Training the USC In-Store Team

With the West Thurrock store launch approaching, it was vital that the in-store team was prepared for the live printing installation. YR provided comprehensive training to the USC team to ensure they could handle the equipment and software effectively.

Training covered technical aspects of the direct-to-garment printers, custom software, and customer interaction. We emphasized helping shoppers navigate the customization process to enhance their experience.

The training prepared the USC team for the grand opening and equipped them to offer a high level of service throughout the busy summer season. With their new skills, they were ready to engage customers in a dynamic way, helping them create custom t-shirts that reflected their style and musical tastes.

Conclusion: A New Era of Shopping at USC

The YR and USC collaboration introduced an innovative shopping experience at the West Thurrock store, setting a new standard for in-store retail. Integrating technology with iconic artwork and offering customization tools created a memorable shopping journey beyond the traditional experience.

The live printing installation attracted a wide range of customers and reinforced USC’s commitment to fashion and technology. Custom band t-shirts added personalization that resonated with shoppers, making the West Thurrock store a must-visit destination.

The success of this collaboration highlights the importance of innovation and customer engagement in retail. YR is proud to partner with USC and looks forward to enhancing shopping experiences across the UK and beyond. #USC #MADEBYUS

BOOK A DEMO WITH THE TEAM HERE
FIND OUT MORE ON THE PLATFORM HERE
SEE MORE CASE STUDIES HERE