Revolutionising the retail experience
Inspire and excite your customers with memorable experiences and products that really feel like their own. YR is ready to partner with your brand to build loyalty through customisation.
The growing customisation trend
Retail is changing. Customers want more than just shopping: they’re craving rewarding experiences. Customisation offers a powerful opportunity to enhance the retail journey through exciting experiential activities in-store and fun interactions online.
Our intuitive software enables your customers to personalise your products, creating one-off versions to wear or use with pride. The result is an enhanced perception of your brand and a stronger connection with your audience.
Intuitive software tailored to your brand
At the heart of customisation is a careful balance of creative freedom and pre-approved branded content. YR software offers a suite of easy-to-use design tools, powerful GDPR-compliant data capture and lots more. Written entirely in-house, it can be developed to suit your brand and specific requirements.
Swiping through content galleries, your customers can select from template designs, drag and drop icons, pinch and zoom, custom fill, add text, choose fonts and change colours – all displayed in a live render on-screen.
Complete customization solution
We support you every step of the way through technical expertise, a full range of creative services and high-level strategic consultancy. We collaborate on a long-term basis with many of our clients to maximize the value customization can offer.
YR have participated in many art, culture and music projects, giving us a unique insight into youth consumer behaviour which, in turn, inspires our customisation experience and software design.
In-store and Online
More customers, more engagement, more revenue
Customisation attracts new audiences. Those who spend more time connecting with your brand in-store or online typically spend more money. With a stronger sense of brand loyalty, they are also more likely to buy again and spread the word.
Our in-house design specialists collaborate with your team to create bespoke store furniture – from a spark of an idea through production to installation. They can also advise on effective integration into your existing store and customer flow.
Products and Printing
Live in-store printing or scaled to production facility
We use a range of high-quality techniques to suit many of your products including direct-to-garment printing, vinyling, engraving and embroidery. As items are always produced on demand, leftover stock and its potential environmental impact are reduced.
With live on-site production, customers watch in real time as their items are made. Alternatively, we work with you to efficiently fulfil orders through distribution centres or partner suppliers.
- High-level strategy
- Project management
- Creative consultation
- Software development
- Bespoke installations
- Social media integration
- Dedicated in-house team
- 24/7 global support
- GDPR-compliant data capture
- Reporting and analysis
- Staffing and training
- Artwork and design
Design, Print, Love.
The three pillars of the YR customisation experience.
Let customers make their mark on your products
Designing with YR’s software is fun, simple and rewarding. Creating something truly unique and personal captivates the imagination, generating an immersive and impactful experience.
Unique designs turned into reality
A wide range of premium printing and finishing techniques can be integrated into the customisation experience live at your store, or scaled to mass-production level off-site.
Fun experiences forge stronger relationships
Making their mark on your product helps customers build a special connection with your brand. Encourage brand loyalty and advocacy through customisation.
Retail Sweatshirts T-shirts
YR x Selfridges Design Studio
A special collaboration with a cult streetwear trio