YR X Strongbow Dark Fruits Online
Working with Otherway and Heineken, YR Developed a web-based customization platform, giving Strongbow Dark Fruits’ cult following the unique opportunity design and order their own Dark Fruits apparel.
A category first, Dark Fruits pushed the boundaries of connection between brand and customer just in time for Christmas.
![](https://thisisyr.com/uk/wp-content/uploads/sites/4/2020/05/sbdf1.png)
![](https://thisisyr.com/uk/wp-content/uploads/sites/4/2020/05/sbdf2.png)
![](https://thisisyr.com/uk/wp-content/uploads/sites/4/2020/05/sbdf3.png)