YR x STORY
STORY is a New York based concept store working to reinvent retail, one story at a time. Each season they open with a fresh new concept that ‘has the point of view of a magazine, changes like a gallery and sells things like a store!’
For the ‘HAVE FUN’ theme we launched our DIY style studio teaming up with Pepsi to bring its new Pepsi-moji’s to life off screen to work to inspire us to express ourselves! We empowered customers to #SpeakEmoji with bespoke all-over-print graphic tees, crop tops and iPhone cases which like everything we do, was delivered in minutes!
After the design was finalised, shoppers were invited to stay and watch the product come to life through the live-in-print process or shop around and explore the rest of STORY’s curated ‘HAVE FUN’ experience. We also created a one-of-a-kind photo experience using Pepsi-moji’s. Using exclusive access to the new Pepsi library of unique emoji’s and fun filters, customers were able to edit snaps and take their photos to a whole new level of fun!
Love was in the air as we went on to collaborate with STORY again for their romantically themed ‘LOVE’ store.