YR x Star Wars
Building on the success of our YR x A Bathing Ape collaboration during 2014 we worked with Selfridges in London to bring another iconic brand to life. YR Store is collaborating with the iconic Star Wars.
Taking place on the menswear floor of Selfridges, Oxford Street, YR x Star Wars will offer exclusive prints and patterns designed specifically for the collaboration. The YR x Star Wars installation will be held in the prestigious department store throughout the Christmas season and run to the end of January 2016.
For die-hard fans of the iconic brand, the collaboration is a once in a lifetime opportunity to delve into the Star Wars archives to create their own personalised product. Consumers will be able to select from a range of exclusive Star Wars designs to print on premium t-shirts alongside customisable varsity text and numbers.