YR x Selfridges Design Studio

YR collaborated with three cult streetwear favourites; BOY London, OBEY Clothing and GCDS for an exclusive winter installation at Selfridges London.

Shoppers had the once in a lifetime opportunity to design custom t-shirts and sweatshirts in the women’s contemporary design studio.

Users selected their favourite brand and choose from a selection of exclusive graphics to customise the front, back and sleeve of their garment. 

All t-shirts and sweats are made from luxury cotton samples from each of the designers and sealed with a quality approved print from our YR design studio using a state of the art direct to garment print technique.