YR x Ralph Lauren x Australian Open

In February 2021, YR delivered its third Grand Slam partnership with Ralph Lauren;  this time at the 2021 Australian Open in Melbourne.

Building on our global collaboration with the brand, the YR Melbourne office team delivered a special 2 week Customise Your Own (CYO) Store and experiential space, producing customised on-demand water bottles, totes, t-shirts and fleeces for lucky attendees.

This was the first of Ralph Lauren’s 6 year partnership as official outfitter to the Aussie edition of the international sporting event and the first time the full CYO experience has been available in the country.