TOYOTA

Laing Gale Associates enlisted us to create two 6 month installations for Toyota’s flagship showroom on the Champs Elysees in Paris. The install features YrWall and a custom YrDesigner allowing users to customise the FT1 in 3D and have their design sent to them by email.

The 3-D model template integrated into our software was a real life virtual model of Toyota’s newest FT1 release. Users were able to create their own motor skin and could use the text feature to generate a name pattern over the entire model of the vehicle. The 3D model on screen was overlaid onto a photograph of a real-life car turntable that exists in-store.