Empowering Stories with The North Face’s #SheMovesMountains Campaign

Celebrating Female Explorers

For over 50 years, The North Face has inspired people to explore the outdoors. Their #SheMovesMountains campaign highlights the incredible stories of female adventurers worldwide. This campaign showcases brave women who push their limits in nature.

Collaborating with Inter Marketing

We teamed up with Inter Marketing and The North Face to bring the #SheMovesMountains campaign to life. We set up an exclusive pop-up experience at their flagship Regent Street store. The collaboration aimed to celebrate female explorers and their achievements.

Designing the Tote Bag Printing Experience

For the campaign launch, we designed a unique tote bag printing experience. This feature served as a special gift with purchase, adding value to each transaction. Using the YR platform, we enabled customers to personalize their tote bags effortlessly.

Leveraging YR’s Technology

YR’s advanced technology played a crucial role in this experience. Our platform provided a seamless interface for customers to design their tote bags. They could choose from various options, preview their designs, and see them printed on-site. This real-time customization not only enhanced customer engagement but also made the tote bags truly unique.

Extending the Pop-Up Success

Initially, we planned a one-week pop-up. However, due to its overwhelming success, we extended it to five weeks. The extended duration allowed more customers to engage with the campaign and create their personalized tote bags using YR’s innovative platform.

Conclusion: A Successful Collaboration

Our partnership with Inter Marketing and The North Face highlighted the power of storytelling and personalization. The #SheMovesMountains pop-up not only celebrated female adventurers but also provided an interactive and memorable experience for visitors. YR’s involvement, driven by our cutting-edge platform, significantly contributed to the campaign’s success and impact.

BOOK A DEMO WITH THE TEAM HERE
FIND OUT MORE ON THE PLATFORM HERE
SEE MORE CASE STUDIES HERE