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Reebok Classic

Reebok Classic reintroduces the inimitable DMX Fusion sneaker.

The original sneaker launched in 1997 was one of the models that lead the high-tech sneaker boom in Tokyo in the 90’s. Japanese retailer Atmos, a prominent streetwear boutique in Tokyo worked with Reebok on the new Spring / Summer 2018 collection. As a gift with purchase, we created a print pop up with a live tote bag design experience for shoppers to use as a bag to take their new kicks home in!