YR x Tommy Hilfiger: A Luxury Pop-Up Experience for the #TogetherTour

YR teamed up with PVH to create a luxurious pop-up for the Tommy Hilfiger #TogetherTour. This collaboration, continuing our successful partnership with Tommy Hilfiger and Gigi Hadid, combined fashion, technology, and fan engagement in an unforgettable event.

Launch Day at Knightsbridge: A Unique Poster Printing Experience

For our second installation with Gigi Hadid, we chose the iconic Knightsbridge store. The highlight was a live poster printing installation that allowed fans to personalize their own pieces from the #TogetherTour campaign.

Upon entering, fans could dive into Tommy Hilfiger’s world and customize their own campaign posters. Using our advanced printing technology, guests selected from striking images featuring Gigi Hadid. These images, representing the bold essence of the collaboration, were perfect canvases for creativity.

Fans could add a personal touch by choosing patches to overlay on their images. These patches included classic Tommy Hilfiger motifs and designs inspired by Gigi Hadid’s style. This interactive experience let fans express their individuality, making each poster a unique reflection of their taste.

Once designs were finalized, the posters were printed live on-site. Guests watched their creations come to life, adding an exciting element to the event. The vibrant atmosphere and the thrill of instant results made the experience memorable for all.

A Surprise Appearance by Gigi Hadid

The store’s excitement reached new heights with Gigi Hadid’s surprise appearance. As the face of the #TogetherTour, Gigi’s presence electrified the event and delighted fans. Her arrival transformed the launch into a truly memorable occasion.

Gigi participated in the customization process, designing her own print and showcasing her creative flair. Her involvement emphasized the campaign’s collaborative spirit, highlighting the connection between the brand, the muse, and the fans.

Additionally, Gigi personally signed copies of her custom posters for fans. This interaction made the event a once-in-a-lifetime experience, offering attendees both a personalized poster and a memorable encounter with a fashion icon.

Conclusion: A Memorable Pop-Up Experience

The YR, PVH, and Tommy Hilfiger collaboration for the #TogetherTour was a success. The Knightsbridge pop-up blended luxury fashion with cutting-edge technology and fan engagement. The live printing experience allowed fans to connect personally with the brand, creating custom posters that celebrated the Tommy Hilfiger and Gigi Hadid partnership.

Gigi Hadid’s surprise appearance was the event’s highlight, turning it from a standard launch into a truly special occasion. Her participation in the customization and interaction with fans underscored the campaign’s message of togetherness and creativity.

This pop-up event reinforced the connection between Tommy Hilfiger and its customers and showcased YR’s innovative capabilities in interactive retail experiences. The #TogetherTour in Knightsbridge demonstrated the power of collaboration and personalized fashion experiences. We look forward to pushing the boundaries of fashion and fan engagement in future projects.

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