YR x Star Wars: The force of Fandom is strong with Customization and on demand production

Bringing Star Wars to Life at Selfridges

Building on our YR x A Bathing Ape success, YR Store partnered with Selfridges to bring Star Wars to life with Customization and on demand production. This unique collaboration offered a personalized experience for fans and fashion enthusiasts, blending fashion and fandom in a remarkable way.

Customization and on demand production studio; A Standout Feature at Selfridges

The YR x Star Wars installation was a highlight on Selfridges’ menswear floor during the busy Christmas season. This collaboration provided more than a retail experience; it was an immersive Star Wars journey crafted to engage both fans and fashion lovers.

Exclusive Designs and Personalized Products

The collaboration featured exclusive Star Wars prints and patterns, curated from the extensive franchise archives. Shoppers could create personalized t-shirts using YR’s innovative platform, which allowed them to select designs, colors, and add varsity-style text and numbers. Each item became a collector’s piece, reflecting individual style and Star Wars heritage.

Leveraging YR’s Customization and on demand production Platform

YR’s advanced customization platform powered the entire experience, offering seamless design and personalization. The platform enabled real-time visualization, allowing customers to see their designs take shape on-screen before printing. This technology ensured a user-friendly experience, making customization accessible to all visitors. Additionally, YR’s platform integrated cutting-edge printing techniques, ensuring high-quality, durable prints that retained the vividness of the Star Wars designs.

Tim Williams on the Collaboration

Tim Williams, YR Store’s CEO, shared his excitement: “Collaborating with the iconic Star Wars series is incredibly exciting. Bespoke customization is central to our brand’s identity. Our platform empowers fans to create unique pieces that resonate with their love for Star Wars.”

Merging Fashion with Pop Culture

The YR x Star Wars collaboration demonstrated the power of blending fashion with pop culture. It allowed fans to express their love for Star Wars creatively and fashionably. This partnership showcased YR Store’s innovation and highlighted Star Wars’ enduring appeal.

Exclusive Products and Collector’s Items with Customization and on demand production

The collaboration also offered exclusive Star Wars products available only at Selfridges. These included limited edition prints, accessories, and themed apparel. Many items were designed as collector’s pieces, featuring special edition tags, packaging, and serialized numbering. These elements enhanced their value for fans and collectors.

Creating a Community Hub for Star Wars Enthusiasts

The YR x Star Wars installation became a community hub for enthusiasts, featuring interactive displays of iconic scenes and characters. Special events, such as live printing and fan meet-ups, further enriched the experience, fostering camaraderiev and shared passion. YR’s platform also supported these events, enabling live demonstrations of the customization process, which captivated attendees.

A Memorable Venture into a Galaxy Far, Far Away

The YR x Star Wars collaboration was more than a shopping event. It was a memorable journey into a galaxy far, far away. This partnership allowed fans to celebrate their Star Wars love and showcased YR Store’s innovative spirit, making it an unforgettable experience for everyone involved. Through YR’s cutting-edge platform, the collaboration delivered a seamless and engaging customer experience that set a new standard in fashion and fandom. Watch the video HERE

BOOK A DEMO WITH THE TEAM HERE
FIND OUT MORE ON THE PLATFORM HERE
SEE MORE CASE STUDIES HERE