YR Transforms T-Shirt Printing at the Geneva International Motor Show

Revolutionizing Event Experiences with Live Printing

At YR, we proudly partnered with DICOM, part of Grupo O Espana, to deliver a groundbreaking live t-shirt printing experience at the Geneva International Motor Show. Our innovative solution for SEAT highlighted the ‘Created in Barcelona’ theme, allowing guests to personalize their own t-shirts. They could select from pre-set images, choose colors, and add custom text.

Creating a Memorable Experience with YR’s Platform

We utilized the YR platform’s powerful features to enhance this event. Our software, integrated into a custom-designed booth, featured pre-loaded artwork and was stationed in front of a massive panoramic screen on the SEAT stand. Attendees engaged with YR’s interactive touchscreens, enabling them to design their own t-shirts with ease.

Seamless Printing with Cutting-Edge Technology

Our high-spec digital print process, supported by YR’s advanced technology, allowed us to print up to 400 t-shirts per day. We operated efficiently throughout the 13-day event, serving both press and public. The custom-designed booth ensured a smooth and engaging experience for every visitor.

Enhancing Engagement and Customization

YR’s platform empowered visitors to create unique designs, manipulating colors, layering elements, and adding text. This hands-on interaction not only delighted guests but also showcased SEAT’s commitment to creativity and personalization. Our solution brought an exciting, personalized touch to one of the world’s most prestigious automotive shows.

Conclusion: A Successful Collaboration

We were thrilled to contribute to SEAT’s standout presence at the Geneva International Motor Show. The success of this project underscored YR’s ability to deliver dynamic, real-time customization experiences. Our platform’s innovative features ensured a memorable and engaging event, setting a new standard for live printing at major events.

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