Ralph Lauren x YR: Customization at the US Open

For another year, YR partnered with Ralph Lauren to bring product customization to life at the US Open Tennis Championships in New York City. Since 2017, we’ve been running the world’s biggest live print and embroidery setup for Ralph Lauren, and this year we came back bigger and better. The Ralph Lauren US Open customization experience has become one of the most anticipated parts of the tournament, giving fans the chance to create products that are truly their own.

Ralph Lauren US Open Customization at Scale

YR provides end-to-end customization software for global brands, managing the process from product setup to final production. With our 3D configurator and design tools, customers enjoy a fun, seamless, and engaging experience wherever they connect with the Ralph Lauren brand.

Brands can onboard hundreds of products in just a few clicks with our simple product management tools. Once a design is created, our production management software integrates smoothly with brand systems with no heavy integrations required. Whether online, in-store, or at major global events like the Ralph Lauren US Open customization program, YR powers personalization at scale.

Customization Results

This year’s Ralph Lauren US Open customization activation delivered record-breaking results. Ralph Lauren generated over $900,000 in custom product sales in just three weeks, selling more than 9,000 personalized items ranging from Polo shirts and hoodies to tote bags and water bottles. Using the latest DTF print technology from Roland, items were produced with unmatched precision and quality.

With the help of our automated back-of-house production systems and our artisan print and embroidery team on-site, we were able to deliver hundreds of custom Ralph Lauren products daily, ready for customers to take home the same day. The result? Fewer errors, faster production, and delighted fans who could walk away with their own unique piece of Ralph Lauren US Open merchandise.

A True Team Effort

A huge thank you to our global team and Ralph Lauren for making this possible. It truly takes a team of people who care deeply about the craft and the customer experience to pull off an activation of this scale.

 Customization Online

What makes the Ralph Lauren US Open customization project even more powerful is that the experience doesn’t end when the tournament does. YR’s software also powers Ralph Lauren’s global e-commerce customization platform, making it possible for fans anywhere in the world to create a personalized product from the comfort of their homes.

The same technology that drives large-scale live activations also supports online retail at scale. From product concept to customer delivery, every order flows seamlessly through YR’s production management system. Customers can choose from a wide range of products, experiment with fonts, colors, and graphics in real time, and preview their designs before purchase. Once submitted, the designs are routed directly into Ralph Lauren’s production workflow for fast and accurate fulfillment.

This integration means that the excitement of the Ralph Lauren US Open customization experience lives on year-round. Fans who couldn’t attend in person can still be part of the story, while Ralph Lauren continues to build loyalty, drive sales, and elevate its brand with on-demand personalization.

Create your own US Open-inspired product today at RalphLauren.com/custom.

YR has teams in the UK, US, Hong Kong, and Japan, ready to help brands worldwide change the way they think about customization. If you want to turn personalization into a profit driver and brand-building experience, get in touch here.