YR X Rag and Bone

YR puts user-uploaded photos at the heart of this Rag and Bone in-store campaign for 2019.

Launching at stores in New York’s and London’s Sloane Square, our specially-developed UX allows customers to email their own personal images to YR terminals at the each store and then use stylish filters and overlays to create their very own premium, and totally on-brand, classic white tee.