YR x One Piece

Launched in January 2026, the One Piece Base Shop Customization experience is a collaboration between YR, the Enjin agency, and DNP. This project is part of a larger-scale brand initiative designed to offer fans an interactive way to engage with the series through on-demand apparel. Located at the One Piece Base in the Shinjuku Marui Main Building, Tokyo, the installation allows fans to create official, bespoke merchandise in an immersive environment.

Fans can choose from over 1,800 character assets to build their design.

Interactive kiosks powered by the YR Configurator.

ONE PIECE BASE SHOP CUSTOMIZATION TECHNOLOGY

The installation utilizes the YR Configurator to manage high-volume retail traffic. To maintain a premium experience during peak demand, the shop utilizes a lottery-based entry system. Fans must secure a winning ticket to access the customization kiosks and progress with their design.

The system is built to offer significant creative choice, allowing fans to navigate a vast library of official assets to build a unique product:

• Extensive Asset Library: Users can choose from over 1,800 individual manga panels and character illustrations.
• Multi-Layered Layouts: The software supports the placement of multiple characters, backgrounds, and official logo treatments.
• Product Range: The configurator supports on-site production for premium t-shirts, hoodies, and tote bags.

A vast library of official manga panels and illustrations.

ON-SITE PRODUCTION AND FULFILLMENT

The retail space is equipped with a fleet of Roland printers managed by the YR Production Manager software. This technical setup bridges the gap between the digital kiosk and the physical product, ensuring that every design is translated into a high-quality print-ready file instantly.

On-site Roland hardware handles immediate garment fulfillment.

High-quality Direct-to-Film (DTF) printing for bespoke apparel.

THE ONE PIECE BASE PROJECT

This installation is a core component of the wider One Piece Base project, a dedicated space that combines retail, technology, and series history. Working alongside Enjin and DNP, YR provided an alternative to traditional mass-produced merchandise, giving fans control over the specific characters and moments they choose to wear. The success of the Tokyo location has highlighted the demand for controlled, high-choice retail environments in the fandom sector.

#ONEPIECE #ONEPIECEBASESHOP #YR #Enjin #DNP #Tokyo

BOOK A DEMO WITH THE TEAM HERE
FIND OUT MORE ON THE PLATFORM HERE
SEE MORE CASE STUDIES HERE