YR X Niketown London
We worked with Nike to deliver a custom printing experience in the flagship London store for the launch of London’s first run squad FAST.
Artist JME of London crew BBK was the face of the campaign set out to encourage young people to engage in positive activities through running and living an active and healthy lifestyle.
For 10 days, we set up shop in Niketown on Oxford Street to find London’s ‘FASTEST’. Printing onto high quality Nike performance wear, customers were able to select from a bold selection of Nike typography and logos to rep their squad best.
At the end of the pop-up, we took our kit over to the Tate Modern for an evening of live printing at the Nike party. Guests were challenged to take a 5km course through London with their squad and battle to see which crew was the fastest. The course mapped out along some of London’s most iconic locations with the finishing lines live at the Tate.