YR X Nike’s Fastest Party
After the success of our pop-up at Nike’s flagship London store with Limelight Sports, we took the live experience to the Tate for an evening of live printing to crown London’s ‘FASTEST’.
Hundreds of squads turned up to compete. Each team was challenged to take a 5km course throughout London and battle to see which crew was the fastest. The course mapped out across some of London’s most iconic locations, with the finishing lines live at the Tate.
Everybody who took part was invited to create a personalized squad tee which was printed live onto Nike Dri-Fit performance wear. Guests were able to enter the name of their squad on screen and personalize with specially created Nike mascot icons and color ways. Each user was then allocated with a wristband and a unique code to collect their print with. Guests also had the option to receive an SMS text to collect their t-shirt once it was ready, giving them plenty of time to enjoy the party and celebrate their win.