Kiehl’s Personalizes Beauty with Custom Ultra Facial Cream Experience

A Legacy of Personalization

Kiehl’s has long been renowned for its high-end beauty products with a customizable twist. Since 1851, Kiehl’s has specialized in apothecary preparations, offering personal skincare consultations to create the perfect blend for each customer.

Enhancing the Kiehl’s Experience

To make the Kiehl’s beauty experience even more personal, we designed a unique customization event for the iconic ‘Ultra Facial Cream’. This initiative allowed customers to personalize their skincare products with custom graphics. The designs varied by location, adding a unique touch to each product. In many cities, the personalization extended to tote bags and tees.

Powered by the YR Platform

Our innovative YR platform played a key role in this global activation. The platform’s advanced technology enabled seamless and efficient customization across multiple locations. Using YR’s direct-to-garment printing technology, we ensured that each customized product, including skincare items and apparel, met high-quality standards and maintained a unique appeal tailored to each customer’s preferences.

Global Brand Activation

We partnered with L’Oréal and Kiehl’s to execute this ambitious global activation, reaching 44 stores in 16 countries. The participating countries included the UK, France, USA, Singapore, Korea, Hong Kong, China, Spain, Russia, Dubai, Turkey, Mexico, Italy, Chile, Australia, and New Zealand. This widespread activation allowed Kiehl’s to engage with a diverse customer base, offering personalized products and experiences on a global scale.

Customization Across the Globe

The global rollout provided Kiehl’s with an opportunity to offer a localized and engaging experience for customers worldwide. Each location featured unique graphics, reflecting local preferences and adding a personal touch. By extending the customization to tote bags and tees, Kiehl’s enhanced customer interaction and brand engagement.

A New Standard in Beauty Customization

The collaboration with L’Oréal and Kiehl’s, powered by the YR platform, set a new benchmark in beauty customization. This initiative demonstrated how combining innovative technology with global brand activation can create impactful and memorable customer experiences. Kiehl’s commitment to personalization and high-quality skincare was showcased through this successful global activation, reinforcing its position as a leader in tailored beauty solutions.

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