YR x Kenzo: A New Era of Fashion Customization

YR partnered with Kenzo to launch a unique live kiosk activation at Selfridges London. This installation allowed visitors to customize iconic Kenzo apparel, bringing personalized fashion to a prestigious retail environment through a high-performance live customization journey.

• Client: Kenzo
• Location: Selfridges, London
• Event Type: Retail Pop-Up / Live Activation
• Date: Seasonal Campaign
• Output: Bespoke Tees and Sweatshirts (Embroidery & Print)

THE BRIEF: INTERACTIVE LUXURY AT SELFRIDGES

Kenzo sought to blend their iconic brand heritage with guest creativity, requiring a hardware and software solution that could handle multiple embellishment techniques on-site. YR provided an immersive platform enabling customers to become designers of their own luxury apparel, with real-time visualization of both embroidered and printed custom elements.

TECHNICAL IMPLEMENTATION & OUTCOME

For this kenzo installation, YR deployed a live kiosk activation powered by the unity platform. This system provided high-fidelity 2d visualization, allowing shoppers to experiment with colors and placements of the iconic tiger logo across two distinct production streams. For embroidered elements, the YR software integrated directly with on-site equipment to automatically generate a specialized dst file. Simultaneously, the platform managed the output for printed graphics and vinyls. This fully automated production pipeline ensured 100% fulfillment accuracy across both mediums, allowing guests to watch their designs being meticulously crafted live in-store.

WHY IT WORKED: DUAL-TECHNIQUE SPECTACLE

The unity platform ensured the design process remained intuitive while managing the complexity of dual on-site production methods. The “theatre” of seeing live embroidery alongside the application of printed graphics transformed a standard purchase into a premium personalized product. This on-site service marked the first time Kenzo offered a multi-technique live customization service, significantly deepening engagement with their audience.

KEY OUTCOMES

The Kenzo x YR pop-up redefined the luxury retail experience:

• Enabled immersive personalisation across both embroidery and printed graphics.
• Seamlessly converted digital designs into production-ready dst files and print assets.
• Delivered bespoke, high-value fashion pieces with zero technical friction.
• Showcased the power of on-demand production to handle multiple embellishment types in a retail setting.

In conclusion, the collaboration between Kenzo and YR at Selfridges London demonstrates the potential of gamified merch creation. By integrating high-resolution 2d models with premium on-site fulfilment across multiple technologies, YR helped Kenzo deliver a truly unique and interactive luxury experience.

BOOK A DEMO WITH THE TEAM HERE
FIND OUT MORE ON THE PLATFORM HERE
SEE MORE CASE STUDIES HERE