A Tribute to Karl: “The White Shirt Project” Live Customization and Interactive Kiosks

Karl Lagerfeld left a lasting impact on fashion, blending innovation with timeless style. YR proudly partnered with the brand to provide an end-to-end live kiosk activation for the global commemorative campaign, “A Tribute to Karl: The White Shirt Project.” This project celebrated Lagerfeld’s legacy by allowing customers in Paris, London, and Munich to personalize his signature fashion staple using high-fidelity 2d visualization.

• Client: Karl Lagerfeld
• Locations: Paris, London, Munich
• Event Type: Multi-City Retail Pop-Up / Commemorative Activation
• Date: Global Tribute Campaign
• Output: Bespoke White Shirts (Live Printing)

THE BRIEF: HONORING A FASHION LEGEND THROUGH CREATIVITY

The brief was to transform Karl’s signature white shirt into a blank canvas for fan expression. YR was commissioned to provide an immersive hardware and software solution that could manage high-quality on-site production across multiple European flagship stores. The goal was to allow shoppers to design unique, customized shirts featuring Karl’s sketches, quotes, and logos through an engaging live customization journey.

TECHNICAL IMPLEMENTATION & OUTCOME

For this karl lagerfeld tribute, YR deployed locally hosted configurator kiosks powered by the unity platform. This allowed for an internet-free setup that maintained 100% fulfillment accuracy even during high-traffic events. The system managed a streamlined on-site production workflow, utilizing the platform for instant print order generation based on Karl’s iconic sketches and graphics. This fully automated production pipeline allowed guests to watch their designs being meticulously printed live in-store, creating a unique piece of fashion memorabilia in minutes.

WHY IT WORKED: THE THEATRE OF LIVE PRINTING

The unity platform ensured the design process was intuitive and premium, reflecting the luxury standards of the Lagerfeld brand. The “theatre” of seeing live merchandise printing transformed each white shirt into a personalized product and a lasting keepsake. By involving the customer directly in the on-site production, the project fostered a deeper emotional connection, making each purchase a meaningful tribute to Karl’s creative genius.

KEY OUTCOMES

The White Shirt Project set a new benchmark for high-end retail activations:

• Deepened brand loyalty through immersive personalisation of iconic sketches and logos.
• Maintained a fully automated production pipeline from design selection to physical output.
• Delivered bespoke fashion memorabilia with zero technical friction across multiple countries.
• Showcased the power of on-demand production to create a sense of exclusivity and engagement.

In conclusion, “The White Shirt Project” demonstrated the transformative potential of live customisation in luxury retail. By combining specialist staffing with high-resolution 2d models, YR helped the Lagerfeld brand honor a legend while delivering a standout interactive experience. More information on the campaign HERE.

BOOK A DEMO WITH THE TEAM HERE
FIND OUT MORE ON THE PLATFORM HERE
SEE MORE CASE STUDIES HERE