Showcasing Creativity at Cannes Lions: YR and Google Beach Collaboration

A New Chapter at Cannes Lions

For the Cannes Lions International Festival of Creativity, YR collaborated with SET Live to bring a unique experience to Google Beach. This marked our eighth year at the event, and this year, we introduced something truly innovative.

Unveiling Google Doodle Archives

For the first time, Google opened its Doodle archives to the public. Guests had the chance to design their custom trucker caps using YR’s specialized software, featuring Doodle archive assets. The selection included four iconic Google colorways: red, green, blue, and yellow.

Seamless Customization Experience

Our YR platform made the customization process smooth and engaging. Attendees used touchscreen devices to create their designs, which were then printed live. Each cap was individually labeled with the guest’s name, ensuring easy identification. This setup provided a premium, seamless experience tailored to the event’s theme.

Instant Gratification with Live Printing

Throughout the event, our team printed around 3,500 caps. Each cap, designed in real-time, became a cherished keepsake. The live printing process added an interactive dimension, enhancing the overall guest experience. As a result, the custom caps became highly recognizable across the Cannes Lions festival.

Highlighting YR’s Capabilities

Our YR platform played a crucial role in this success. The integration of our advanced print software with Google’s assets allowed for quick, high-quality results. YR Designer’s capability to handle real-time customization ensured that each guest received a unique and memorable product.

Creating Lasting Impressions

The collaboration at Cannes Lions demonstrated how combining technology with creativity can create standout experiences. YR’s involvement not only highlighted our ability to deliver interactive solutions but also showcased our commitment to enhancing brand engagement through custom merchandise.

In conclusion, the Google Beach experience at Cannes Lions was a testament to the power of experiential marketing. By leveraging our YR platform, we provided guests with a unique opportunity to engage with the Google brand in a memorable and creative way.

BOOK A DEMO WITH THE TEAM HERE
FIND OUT MORE ON THE PLATFORM HERE
SEE MORE CASE STUDIES HERE