Debuting Live-In-Print Custom Technology at the Electric Daisy Carnival in Tokyo

Introducing Innovative Customization

We showcased our live-in-print custom technology at the Electric Daisy Carnival (EDC) in Tokyo. Partnering with Konnekt, a Japan-based agency, we introduced an exciting new way for fans to engage with the festival. This collaboration provided a unique opportunity for attendees to personalize their festival gear on-site.

Customizing Merchandise with YR Technology

During the event, attendees had the chance to design their own t-shirts, bandanas, and tote bags. Our YR platform enabled real-time customization with exclusive festival graphics and text entry options. This advanced technology allowed fans to create personalized items that captured their festival experience and immediately see their designs come to life.

Expanding EDC’s Global Reach

EDC, known for its impressive presence in major markets worldwide, extended its international reach to Tokyo. This event marked the first time EDC offered personalized merchandise in Japan. By leveraging YR’s cutting-edge platform, EDC enhanced their appeal to Tokyo’s tech-savvy audience and further solidified their global brand.

A Phenomenal Success

The demand for customized products was incredibly high, leading to a complete sell-out of merchandise over the weekend. The success of this event showcased the effectiveness of combining live event experiences with YR’s innovative customization technology. Fans eagerly embraced the opportunity to take home exclusive, personalized festival gear.

Reflecting Diversity and Innovation

Through this collaboration, EDC and YR highlighted their commitment to diversity and innovation. By integrating real-time customization into the event, they not only enhanced fan engagement but also set a new standard for interactive and personalized festival experiences. The event demonstrated how technology can transform traditional merchandise offerings into unique, memorable experiences.

The Electric Daisy Carnival in Tokyo exemplified the power of combining live music with advanced customization technology. YR’s platform enabled fans to create exclusive custom merchandise, making the festival experience even more memorable and personal.

BOOK A DEMO WITH THE TEAM HERE
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