We launched YR Photo at a star-studded New York Fashion Week party, hosted by Diesel.

The event, which marked the opening of Diesel’s new flagship Madison Avenue store, was attended by some of fashion and music’s most recognizable faces, from Coco Rocha and Naomi Campbell to Charli XCX and Adam Selman. Guests struck a pose before the brand new YR Photo and shared their images with the world via social media.

The party took place at a mansion, a few blocks north of the new Madison Avenue store, and focused on the musical heritage of the Diesel brand. Guests were entertained by headline act Travis Scott. Brian Newman’s jazz band played in one room; Mia Moretti and Margot played in another room; and Joe Jonas in another. YR Photo is the World’s first emoji photo booth.

A live photo snapping, customization and sharing experience, YR Photo enables guests to use the built-in camera to capture the event, before uploading and sharing via email or on social networks. The YR Photo can even add hashtags, stickers, filters, text and other special effects. Images can then be live onto photo print out or other premium items. Preset captions and text statements can be added to ensure your event reaches maximum exposure on social networks.

YR Photo is a powerful social photo experience and can be branded to fit in with the theme of your event or activation. This includes the user interface on the software to the branding of the studio units. YR Photo is available for photo booth hire and retail installation. YR Live supplies staff to each event who will deliver and set up the activation, then continue to manage the photo booths for the entirety of the event. They are also available to provide tips and demonstrations to ensure guests can easily get to grips with the product and fully enjoy the experience.