YR Partners with D&AD Awards for Live T-Shirt Printing at Truman Brewery

YR teamed up with the prestigious D&AD awards for their annual event at the Truman Brewery in Brick Lane. D&AD celebrates some of the finest creative work globally. Our role was to enhance the event experience with an interactive, real-time customization feature.

A Creative Showcase at the Truman Brewery

The event brought together top creative talent, showcasing innovation and excellence. Our contribution was designed to engage and inspire attendees through a hands-on experience.

Live T-Shirt Printing with Adobe Creative Cloud

We delivered a four-screen setup for Adobe, utilizing their Creative Cloud apps. Attendees used these apps to create their designs, leveraging Adobe’s powerful tools. Our YR platform managed the entire process, from design to printing, ensuring a seamless experience.

YR’s Platform in Action

YR’s platform was integral to this activation. Our technology provided a user-friendly interface for design creation and live preview. Once attendees finalized their artwork, YR’s platform coordinated the print job in real-time. The integration of our platform with Adobe’s apps allowed for high-quality, on-demand customization.

The platform’s advanced capabilities ensured that designs were processed swiftly and accurately. It handled real-time data from the creative process, converting it into high-resolution print files. This efficiency meant that attendees received their custom t-shirts promptly, without compromising on quality.

Engaging Attendees with Real-Time Customization

The interactive setup enabled participants to see their designs come to life instantly. Our platform’s real-time processing and high-quality printing capabilities made the experience smooth and enjoyable. Attendees were thrilled to wear t-shirts featuring their own artwork, enhancing their connection to the event.

A Memorable Experience for D&AD Attendees

The live t-shirt printing was a standout feature of the D&AD awards. It showcased the power of Adobe Creative Cloud and YR’s advanced customization technology. By providing a unique, personalized souvenir, we helped make the event memorable and engaging. YR’s platform added significant value to the D&AD awards, highlighting the intersection of creativity and technology.

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