YR x Wazzo x Google Androidify

Android Bot Experience – Milan, Italy

 

  • Client: Android (via Wazzo)
  • Location: Milan, Italy
  • Event Type: Brand Activation / Live Giveaway
  • Date: 2025
  • Output: 500+ Custom Cosmetic Bags

THE BRIEF: A HYBRID AVATAR EXPERIENCE

Wazzo partnered with YR to deliver a highly interactive Android bot design and printing experience in Milan. The goal was to bridge the gap between mobile design and physical production, inviting guests to create personalized Android avatars that could be transformed into high-quality physical giveaways in real-time.

TECHNICAL IMPLEMENTATION & OUTCOME

For this android activation, YR deployed a live kiosk activation featuring a custom hybrid app and hardware workflow. The front-end experience utilized a custom app-to-screen integration, allowing guests to start their designs on their own mobile devices. These designs were then synced via QR code to 27″ yr touchscreens powered by our unity platform engine. This locally hosted configurator ensured a fast, internet-free setup tailored to the event space. Once finalized, the system managed instant print order generation, routing designs to on-site dye-sublimation stations for immediate fulfillment on linen-effect cosmetic bags.

Custom Android bot being designed on a YR kiosk

WHY IT WORKED: SEAMLESS DIGITAL-TO-PHYSICAL JOURNEY

The success of the Milan activation lay in the frictionless transition from mobile avatar customisation to on-site production. Guests enjoyed the creative freedom of the high-fidelity 3d visualization on the kiosks, followed by the “theatre” of seeing their bot printed live in under two minutes. This on-site service provided a highly tactile end result that resonated with the tech-focused audience.

Androidify character being printed live on-site

KEY OUTCOMES

The Androidify project demonstrated the power of YR’s localized event software and hardware:

  • Produced 500+ custom bags with 100% fulfillment accuracy.
  • Achieved high throughput and consistent guest engagement throughout the event.
  • Delivered a hands-on, high-retention branded experience with zero technical latency.

Finished Android bot cosmetic bags

Android x YR live activation in Milan

In conclusion, the Android Milan activation showcased YR’s ability to deliver a fully automated production pipeline in a complex hybrid environment. By combining immersive personalisation with premium on-site fulfilment, we helped Android turn a digital character into a physical reality.

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