YR X Adidas 747 Warehouse
747 Warehouse Street was a two-day event celebrating basketball culture, located in Los Angeles. The two days of creativity featured exclusive product drops, athlete appearances, customization zones and live music including N.E.R.D., Childish Gambino, Kid Cudi, Stormzy, Lil Uzi Vert and a special appearance by Kanye West.
Across the site were interactive installations from Adidas’s collaborators and special projects including A Bathing APE, Alexander Wang, Parley, Pharrell Williams and James Harden. The Pharrell court hosted competitions with local schools, talks and the first annual Hip Hop All Star Weekend basketball game.
We provided the customization zone experience, built into three shipping containers offering attendees the chance to create custom t-shirts and basketball jerseys. The 16-screen t-shirt studio offered five styles to select from with graphics from the 747 Warehouse branding and an exclusive Pharrell court design. The four-screen basketball jersey design station offered limited edition designs for the front and custom name and number on the back.