YR x Selfridges Design Studio

YR collaborated with three cult streetwear favorites, BOY London, OBEY Clothing and GCDS, for an exclusive winter installation at Selfridges, London.

Shoppers had a once‑in‑a‑lifetime opportunity to design custom t-shirts and sweatshirts in the women’s contemporary design studio.

Users selected their favorite brand and choose from a selection of exclusive graphics to customize the front, back and sleeves of their garment.

All t-shirts and sweatshirts were made from luxury cotton samples from each of the designers and customized with a quality approved print from our YR design studio using a state-of-the-art direct-to-garment print technique.