YR x Numinous

Utilizing YR Store’s live, digital garment printing technology, Selfridges customers were able to choose from two astrology-themed designs and produce a custom sweatshirt, t-shirt, crop or iPhone case that was completely unique to them.

Guests were able to enter their date of birth into the YR Store touchscreen to generate a custom design featuring elements of their birth chart – along with their life path number in numerology. Featuring illustrations by long-time Numinous collaborator Erin Petson, each design was completely unique, depending on the day, month and year of their birth.