YR x Nike ID
We collaborated with NIKEiD on a series of exciting events for one week only, with the sole focus of celebrating the game of football. Situated within Phenomenal House, a derelict sorting office, the venue was transformed into a hub of football, music and lifestyle. #riskeverything
Visitors were given the opportunity to create their very own custom YR x NIKEiD football team designs. Utilizing our live direct-to-garment print capabilities with NIKEiD technology and 3D screen view systems, we printed hundreds of custom t-shirts across six special days, all with their own themes and guest appearances. Our 3D print model featured front crest and center placement graphics with football‑style customized name and number combinations for the back designs using super high quality 100% cotton Nike garments.
Throughout the week, the event featured football tournaments from World Cup players, fans and celebrities, an indoor skate park, live DJs from some of London’s hottest radio stations and a Nike exhibition previewing the brand new World Cup England team uniform.