YR x A BATHING APE®
Taking place on the menswear floor of Selfridges, Oxford Street, the collaboration offered exclusive prints and patterns designed specifically for the collaboration. The YR x A BATHING APE installation ran in the prestigious department store throughout the Christmas season.
For die-hard fans of the iconic brand, the collaboration was a once in a lifetime opportunity to delve into the BAPE pattern archives to create their own personalized product. Consumers were able to select from a range of exclusive BAPE designs to print on premium t-shirts alongside customizable varsity text and numbers filled with a classic BAPE camo pattern of their choice.
Visitors to Selfridges Birmingham and Manchester were also be provided with the same design experience in-store and items were shipped next day for in-store pick up or sent by mail. All t-shirts are made of BAPE white super fine cotton and consumers were able to choose from a selection of twelve iconic BAPE camo patterns, colors, letters and numbers.