YR X THOM BROWNE
Thom Browne’s Tokyo boutique welcomed YR Japan for a special customization pop-up.
Based in Shinjuku, Isetan, we printed vinyl live onto luxury Thom Browne sweatshirts. We designed super sleek and simple software for the activation. Guests were able to enter their name or monogram their initials to compliment the release of the new season collection in-store.