YR X The North Face
For more than 50 years, the North Face has empowered people to push their boundaries in the outdoors. #SheMovesMountains celebrates the amazingly brave stories of female explorers all around the globe.
We worked with Inter Marketing and North Face to deliver an exclusive pop-up in the flagship Regent Street store. For the #SheMovesMountains launch, we designed a tote bag printing experience as a gift with purchase to compliment the campaign. We were originally invited for a 1-week pop-up, which was soon extended into 5 weeks.