YR X Asos
Kicking off in London, we took live tote bag printing on a global tour to over 60 locations including student campuses around the UK, USA, Germany, France, Italy and Australia.
Working with our lovely partners at Seed Marketing, we worked out of a specially converted FedEx van to deliver a worldwide outdoor campaign for online fashion retailer ASOS. With our touchscreens mounted onto the side of the van, users were presented with the ‘Blank Canvas’
bag and invited to drag and drop from a swipe gallery of ASOS content to create a unique design that was then printed live and posted out the back chute of the tour bus for collection. Users also input their details to be entered in an online competition to win an ASOS mentorship, an exclusive trip to the HQ, a £5,000 creative grant cash prize and the opportunity to have their design sold on the ASOS website. It was the ultimate back-to-school experience for fashion-loving students worldwide.
We kicked off the road show at the ASOS head offices in Camden with an outdoor staff activation. Soon after, we successfully toured 60 dates in total, starting off with 10 dates across the UK and the remaining 50 dates were across Europe, America and Australia.
We developed and designed bespoke print software for the activation and curated the entire on-site print setup with state-of-the-art dye sublimation technology. We worked closely with ASOS and Seed Marketing on the production, build, concept design, graphics, visualization, staffing and technical support for the entire road show. Our end-product was to leave students with a long lasting and practical custom product that was not only that was fun to make, but also reinforced the memory of the ASOS brand for a long time after.