Launching in December 2013, for three great years, we were the vehicle for customization in the busy flagship Topshop Oxford Street store.

Each season we developed new on trend product for fashionable shoppers. In-house, we designed our own patterns for t-shirts, sweatshirts, mesh tees, crop tops, leggings, skirts, socks and more. We constantly worked on trend-led seasonal print packs to empower our customers with choice with no limitations.

With collaboration at the heart of everything we do, we strived to work with many amazing up‑and-coming street artists to showcase limited edition artwork, give a platform for exposure and grant their fans the opportunity to own something unique and memorable.

We later went on to launch a second concession in Topshop to expand into womenswear.